About
We built Dibbin so marketers never get surprised.
Competitive ad intelligence used to mean a graveyard of screenshots and a dozen open tabs. We turned it into one live picture of the market.
Every marketer we knew was doing the same thing by hand. Opening a competitor’s ad library on Monday, screenshotting whatever looked good, dropping it in a Slack channel, and forgetting about it by Wednesday. The work was constant, the picture was always stale, and the one question that mattered — what is actually working? — never got answered.
The problem was never a lack of data. The Meta Ad Library is public and free. The problem is that it shows you today with no history, no sense of spend, and no way to tell a throwaway test from a creative a brand is betting the quarter on. The signal — how long an ad has survived, whether budget is ramping — was buried, and pulling it out by hand was a full-time job nobody had time for.
So we built Dibbin. We track every post and paid ad a brand runs, enrich it with live data from Meta, and surface the moves that matter: what is new, what is scaling, and what has quietly gone dark. The ads that survive forty days are the ones worth copying, and now they float to the top on their own. Our job is simple — make sure you are never the last person in the room to see a competitor’s move coming.
What we hold ourselves to.
Signal over noise
The whole product is a bet that the right data beats more data. We hold ourselves to the same standard — say the thing that matters, skip the rest.
Ship to learn
We would rather put something real in front of a marketer this week than perfect it in a doc for a month. Reality is the only useful feedback.
Earn the trust
We handle competitive intelligence. People only share that with a tool they trust, so we are careful, transparent, and boring about security.
Default to clarity
Clear writing is clear thinking. We explain decisions, document the why, and assume the person reading is smart and busy.